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Overview
Every client situation requires a strategic assessment to determine the right solutions to deliver the best results. We are pleased to showcase a few select case studies that demonstrate the breadth and continuity of our work as well as illustrate the cohesive brand strategy that the work exemplifies.
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Fleet
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Silvercrest Asset Management
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K2 Advisors
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Conduit Capital Partners
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Challenge
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Solutions
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Results
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Brand Elements
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Challenge
Columbia Management, a FleetBoston Financial Company and a recently established asset management entity, was formed by combining several regional companies under a single umbrella. CMG sought to establish a unifying brand that would reflect both a firm rooted in traditional experience and expertise and still project a progressive, forward thinking financial giant. TWG was contracted to design a formidable system of print collateral that would serve to market the new entity's products and services.
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