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Overview
Every client situation requires a strategic assessment to determine the right solutions to deliver the best results. We are pleased to showcase a few select case studies that demonstrate the breadth and continuity of our work as well as illustrate the cohesive brand strategy that the work exemplifies.
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Fleet
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Silvercrest Asset Management
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K2 Advisors
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Conduit Capital Partners
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Challenge
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Solutions
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Results
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Brand Elements
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Challenge
Silvercrest Asset Management's founders created a formidable and accomplished start-up in which they desired to reflect the elegant and classical culture of their roots, Donaldson, Lufkin & Jenrette. TWG was engaged to create the brand starting with its logo, stationery and presentation systems, capabilities brochure, folder and other various attending collateral. Silvercrest wanted to build its own visual brand while maintaining the taste and elegance of DLJ, a firm renowned for its intellectual capital, style and service to an institutional and private wealth client base.
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