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Overview
Every client situation requires a
strategic assessment to determine the right solutions to
deliver the best results. We are pleased to showcase a
few select case studies that demonstrate the breadth and
continuity of our work as well as illustrate the
cohesive brand strategy that the work exemplifies.
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Fleet
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Silvercrest
Asset Management
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K2 Advisors
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Conduit Capital
Partners
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Challenge
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Solutions
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Results
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Brand Elements
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Solution
TWG
created a distinctive mark for K2 Advisors that paid visual
deference to the mountain peaks for which it was named. For
many years, K2 Advisors had not capitalized on this
distinctive opportunity. The mark migrated into all of its
materials and optimized the concept through imagery that
metaphorically represented a scaling of the range of peaks as
one might experience in their successful and growing fund
performance.
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